$180,000–$210,000
USD/year
In this role, you will lead the development, execution, and continuous optimization of our end-to-end customer journey, owning messaging across email, SMS, push, and in-app channels. This role focuses on driving retention, reactivation, and customer lifetime value while also deepening engagement and brand affinity. You'll define key member segments, success metrics, and lifecycle touchpoints across the funnel. By leveraging data, you will create and refine automated journeys that enhance the customer experience.